1. Nothing that costs only a dollar is worth having.

Elizabeth Arden (1884-1966) U.S. entrepreneur and cosmetics manufacturer. Quoted in In Cosmetics the Old Mystique Is No Longer Enough (Eleanore Carruth; 1973)

2. Trust and similar values…have real, practical, economic value; they increase the efficiency of the system, enable you to produce more goods or more of whatever values you hold in high esteem.

Kenneth Joseph Arrow (b.1921) U.S. economist. The Limits of Organization (1973)

3. Real riches are the riches possessed inside.

Bertie Charles Forbes (1880-1954) U.S. publisher and writer. Quoted in Forbes (1973)

4. Time waste differs from material waste in that there can be no salvage.

Henry Ford (1863-1947) U.S. industrialist, automobile manufacturer and founder of Ford Motor Company. My Life and Work (co-written with Samuel Crowther; 1922)

5. The way I was raised, if something wasn’t tough it was not a valuable orr enriching experience.

Lynn Forrester (b.1955) U.S. business executive. Sunday Times (London) (June 2000)

6. The value of a thing is the amount of laboring or work that its possession will save the possessor.

Henry George (1839-97) U.S. economist. The Science of Political Economy (1897)

7. Value is the most invisible and impalpable of ghosts.

William Stanley Jevons (1835-82) British economist and mathematician. Investigations on Currency and Finance (1884)

8. Value depends entirely on utility.

William Stanley Jevons (1835-82) British economist and mathematician. Theory of Political Economy (1871)

9. You’ve no future unless you add value and create projects.

Rosabeth Moss Kanter (b.1943) U.S. management theorist, academic and writer. Interview (1989)

10. Creating value is an inherently cooperative process, capturing value is inherently competitive.

Barry J. Nalebuff , U.S. author. Co-opetition (co-written with Adam M. Brandenburger; 1997)

11. Stop competing on price; compete on value. Deliver total consumer solutions, rather than just your piece of the solution.

Faith Popcorn (b.1947) U.S. trend expert and founder of Brain Reserve. “Q&A with Faith Popcorn,” www.brainreserve.com (1999)

12. Unless your ideas are ridiculed by experts, they are worth nothing.

Reg Revans (1907-2003) British academic. Action Learning (1979)

13. If a commodity were in no way useful-in other words, if it could in no way contribute to our gratification-it would be destitute of exchangeable value.

David Ricardo (1772-1823) British economist. Referring to the factors determining the price of a product; one of the first summaries of the modern view of price making, the interplay of supply and demand. Principles of political Economy and Taxation (1817)

14. My job is to help people see what I see. If it’s of value, fine. And, if it’s not of value, then at least I’ve done what I can do.

Jonas Salk (1914-95) U.S. medical researcher. Referring to his development of the Salk vaccine for polio. Interview (1992)