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1. Focus on operational positions where you have responsibility for profit and loss. That way it’s easy to measure whether you’re doing a good job.

Fabiola Arredondo (b.1966) Spanish Internet executive. Fortune (October 2000)


2. Satisfactory under-performance is a far greater problem than a crisis.

Christopher Bartlett (b.1945) Australian business writer. The Individualised Corporation (co-written with Sumantra Ghoshal; 1997)


3. Stretch and discipline are the yin and yang of business.

Christopher Bartlett (b.1945) Australian business writer. The Individualised Corporation (co-written with Sumantra Ghoshal; 1997)


4. My vision was to provide advice on managing to top executives and to do it with the professional standards of a leading law film.

Marvin Bower (1903-2003) U.S. C.E.O. of McKinsey & Company. The Will to Manage (1966)


5. You never reach the promised land. You can march towards it.

James Callaghan (b.1912) British former prime minister. Television interview (July 1978)


6. The struggle itself toward the heights is enough to fill a human heart.

Albert Camus (1913-60) French novelist and essayist. The Myth of Sisyphus (1942)


7. By looking on each engagement as a part of a series…the commander is always on the high road to his goal.

Karl Von Clausewitz (1780-1831) Prussian general and military strategist. On War (1831)


8. We build four of them a year-it’s my job to sell four a year.

Robert Clifford (b.1943) Australian business executive. Referring to the production of luxury yachts. Australian Financial Review (September 2000)


9. I have a feeling there is just about one more good flight left in my system.

Amelia Earhart (1898-1937) U.S. aviator. Referring to her attempted round-the-world flight. Press Conference (1937)


10. A minor invention every ten days and a big thing every six months.

Thomas Edison (1847-1931) U.S. inventor. Press conference (1876)


11. Our view was, if we could measure it, we could manage it.

Dan England (b.1948) U.S. C.E.O. of C. R. England. “The Mavericks,” Fortune (June 1995)


12. Ten yearly forecasts-revised every five years.

Henri Fayol (1841-1925) French business executive. General and Industrial Management (1916)


13. The most successful leader of all is one who sees another picture not yet actualized.

Mary Parker Follett (1868-1933) U.S. management thinker and author. Dynamic Administration (1941)


14. Our policy is to reduce the price, extend the operations and improve the article.

Henry Ford (1863-1947) U.S. industrialist, automobile manufacturer and founder of Ford Motor Company. My Life and Work (co-written with Samuel Crowther; 1922)


15. The art of reaching business targets is not to aim at the impossible, but to aim at the championship level.

Charles Forte (b.1908) British founder of Forte restaurants and hotels. Quoted in “The Making of Fortes,” Management Today (Robert Heller; September 1969)


16. Real artists ship.

Steve Jobs (b.1955) U.S. entrepreneur, cofounder and C.E.O. of Apple Computer Company and C.E.O. of Pixar. New York Times (October 1992)


17. Double machine performance at every price point every year.

Theodore Levitt (b.1925) U.S. management theorist, writer and editor. Only the Paranoid Survive (1996)


18. The goals on which hope are based have to be realistic.

Arthur Lydiard (b.1917) New Zealand track coach. Running to the Top (co-written with Garth Gilmour; 1995)


19. I treat everything as a learning experience; then you become detached from the result and more interested in the experience itself.

Lorraine Moller (b.1955) New Zealand athlete. Quoted in Running with the Legends (Michael Sandrock; 1996)


20. I can’t stand working and not seeing results.

Chris Moore (b.1960) British marketing director of Domino’s Pizza. Marketing (June 2000)


21. My responsibilities are to get Australia right and get our stats here in order. I don’t spend much time worrying about the future.

Lachlan Murdoch (b.1972) Australian deputy chief operating officer of News Corporation. Forbes (July 1998)


22. Think nothing done while aught remains to do.

Samuel Rogers (1763-1855) British poet. Human life (1819)


23. To take currants and sultanas beyond the fruitcake.

Barbara Thomas (b.1947) U.S. banker. Referring to transformation of a food company. Management Today (October 1999)


24. Man belongs where he wants to go-and he’ll do plenty well when he gets out there.

Wernher Von Braun (1912-77) U.S. rocket engineer. Referring to space. Time (February 1958)


25. We also demand our place in the sun.

Bernhard Heinrich Von Bulow (1849-1929) German politician. Speech (December 1897)