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1. First things first, second things never.

Shirley Conran (b.1932) British designer, fashion editor and author. Superwoman (1975)


2. The one predominant duty is to find one’s work and do it.

Charlotte Gilman (1860-1935) U.S. feminist and writer. The Living of Charlotte Perkins Gilman (1935)


3. My #1 job here at Apple is to make sure that the top 100 people are A+ players. And everything else will take care of itself. If the top 50 people are right, it just cascades down throughout the whole organization.

Steve Jobs (b.1955) U.S. entrepreneur, cofounder and C.E.O. of Apple Computer Company, and C.E.O. of Pixar. Quoted in “Steve’s Two Jobs,” Time (Michael Krantz; October 18, 1999)


4. Setting the direction of the company has become one of my priorities…Before the bubble economy burst, the direction was automatic…we are now finding ourselves in a much more competitive world. It is also a world that is rapidly changing and that requires a lot of thought as to the company’s overall direction.

Minoru Makihara (b.1930) Japanese president of Mitsubishi Corporation. Interview, Strategy + Business (Joel Kurtzman; January-March 1996)


5. Managing intellectual assets has become the single most important task of business.

Thomas A. Stewart (b.1948) U.S. journalist and author. Intellectual Capital (1997)


6. The priority in life is to keep an eye on the business and not to get lured into the high social life with groupie-type poseurs who wish to be seen with the new blue-eyed boy.

Alan Sugar (b.1947) British entrepreneur, founder and chairman of Amstrad electronics company. Speech, City University Business School, London (April 1987)