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1. I never thought of losing, but now that it’s happened, the only thing is to do it right. That’s my obligation to all the people who believe in me. We all have to take defeats in life.

Muhammad Ali (b.1942) U.S. boxer. Said after losing his first fight to Ken Norton, March 31, 1973. Quoted in New York Times (1973)


2. ‘Tis better to have fought and lost,

Than never to have fought at all.

Arthur Hugh Clough (1819-61) British poet. “Peschiera,” Poems (1862)


3. It’s a lot more fun winning. It hurts to lose.

Robert Dole (b.1923) U.S. politician. Daily Telegraph (London) (November 1996)


4. Take care to sell your horse before he dies. The art of life is passing losses on.

Robert Frost (1874-1963) U.S. poet. “The Ingenuities of Debt,” Steeple Bush (1947)


5. For me coming second is the same as coming last.

Lew Grade (1906-98) British entertainment entrepreneur. Interview, You Magazine (October 25, 1987)


6. I think there’s going to be a lot of losers. There’s no question that if you took a snapshot of the economy today and a snapshot of the economy five years from now, the lineup of participants are going to be very different. But just the same way as…the PC industry swept in and the semiconductor industry swept in, if I mention the starters, a lot of people would say “Who?” A lot of the high fliers today are going to be “Who?”

Andrew S. Grove (b.1936) U.S. entrepreneur, author, and chairman of Intel Corporation. Speech, Los Angeles Times 3rd Annual Investment Strategies Conference, Los Angeles, California (May 22, 1999)


7. A remembered pain can lead to revenge psychology…They’ll get back at you some da when you need them.

Frederick Herzberg (1923-2000) U.S. psychologist. The Motivation to Work (1959)


8. There is nothing worse than a battle won except a battle lost.

Arthur Wellesley Wellington (1769-1852) British general and statesman. Letter to Philip von Neumann (January 11, 1821)