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Doing Business in Europe

1. Lifestyles around Europe are converging, but tastes are not.

Nicholas Colchester (d.1996) British author and journalist. Europe Relaunched (co-written with David Buchan; 1990)


2. No one can bring together a country that has 265 kinds of cheese.

Charles De Gaulle (1890-1970) French general and president.1953. Said after an electrical setback in 1953. Quoted in Economist (June 27, 1992)


3. There are those who want an economic and monetary union so beautiful, so perfect, that it will never get started, it will never even be born.

Jacques Delors (b.1925) French politician. Said while president of the European Commission. Guardian (London) (September 14, 1990)


4. The European companies that will be those that re-create the European character and flair that Americans and Japanese never had, adding quality, reliability, and value.

Patrick Faure (b.1946) French president of Renault-Sport. Quoted in Fortune (January 11, 1993)


5. Italy is a poor country full of rich people.

Richard Gardner (b.1927) U.S. diplomat, lawyer, and educator. Quoted in Observer (London) (August 16, 1981)


6. Europe’s strength is its diversity, not its uniformity.

John Harvey-Jones (b.1924) British management adviser, author, and former chairman of ICI. Speech (1990)


7. I indispensably contributed to saving Eastern Europe.

Robert Maxwell (1923-91) British publisher, business executive and politician. Quoted in Guardian (London) (March 5, 1990)


8. Europe has never existed. One must genuinely create Europe.

Jean Monnet (1888-1979) French diplomat and founder of European Community. Quoted in The New Europeans (Anthony Sampson; 1968)


9. The Common Market is a process, not a product.

Jean Monnet (1888-1979) French diplomat and founder of European Community. Quoted in The New Europeans (Anthony Sampson; 1968)


10. The American brand of democratic leadership doesn’t work so well in Europe, where executives have a psychological need for more autocratic leadership.

David Ogilvy (1911-99) British advertising executive, founder and chairman of Ogilvy & Mather. Ogilvy on Advertising (1983)


11. It would not be in Britain’s, or, I believe, Europe’s interest to join the present half-baked system.

Alan Walters (b.1926) British economist and government adviser. Referring to the European Monetary System. Quoted in Financial Times (London)  (December 30, 1989)


12. Pound for pound, Sweden probably has more good managers than any other country.

Jack Welch (b.1935) U.S. former chairman and C.E.O. of General Electric. Financial Times (London) (1997)