1. Time spent in the advertising business seems to create a permanent deformity like the Chinese habit of foot-blinding.
Dean Acheson (1893-1971) U.S. statesman. Quoted in Among Friends (David S. McLellan and David C. Acheson, 1980)

2. Good advertising can make people buy your product even if it sucks…A dollar spent on brainwashing is more cost-effective than a dollar spent on product improvement.
Scott Adams (b.1957) U.S> cartoonist and humorist. The Dilbert Principle (1996)

3. An advertising agency is 85 percent confusion and 15 percent commission.
Fred Allen (1894-1956) U.S. comedian and satirist. Treadmill to Oblivion (1954)

4. Whatever happens, you get your pet back.
Anonymous. Slogan of a Manhatten firm founded by two brothers, one a vet, the other a taxidermist. Quoted in Architect’s journal (July 13, 2000)

5. Tell me quick and tell me true, what your product’s going to do, or else, my love, to hell with you.
Anonymous. Quoted in Marketing (July 2000)

6. Advertising challenges don’t come much bigger than this.
Anonymous. Referring to the task of transforming the brand image of the Czech automobile maker Skoda. Sunday Telegraph (London) (August 2000)

7. Advertising is the very essence of democracy.
Bruce Barton (1886-1967) U.S. advertising executive and author. Reader’s Digest (1955)

8. We read advertisements…to discover and enlarge our desires.
Daniel J.Boorsten (b.1914) U.S. Palitizer-prize-winning historian. The Image (1961)

9. Advertising is the ability to sense, interpret…to put the very heart throbs of a business into type, paper and ink.
Leo Burnett (1891-1971) U.S. advertising executive and author. Quoted in Leo Burnett. Star Reacher (Joan Kufrin; 1995)

10. Don’t act too guilty. Running apologetic ads would only call unnecessary attention to the glitch.
Clive Chajet (b.1937) U.S. management consultant. Speaking about America Online’s loss of service for one day.”AOL Takes right Approach Offering Mea Culpa, Rebate,” USA Today (1999)

11. It is pretty obvious that the debasement of the human mind caused by a constant flow of fraudulent advertising is not a trivial thing. There is more than one way to conquer a country.
Raymond Chandler (1880-1959) U.S> writer. Quoted in Raymon Chandler Speaking (Dorothy Gardiner and Katherine S. Walker, eds; 1962)

12. Advertising nourishes the consuming power of men.
Winston Churchill (1874-1965) British prime minister. Quoted in confession of an Advertising Man (David Ogilvy; 1963)

13. Each day of our lives, twelve billion display ads, two and a half million radio commercials, and over three hundred thousand television commercials are dumped into the collective conscience.
Ronald Collins, U.S. journalist. Colmbia Journalism Review (November/December 1991)

14. A desirable advertisement will be reasonable, but never dull…original, but never self-conscious…imaginative, but never misleading.
Fairfax Cone (1903-77) U.S. advertising executive. Christian Science Monitor (1963)

15. Advertising is the business of telling someone something that should be important to him. It is a substitute for talking to him.
Fairfax Cone (1903-77) U.S. advertising executive. Christian Science Monitor (1963)

16. Advertising is what you do when you can’t go see somebody. That’s all it is.
Fairfax Cone (1903-77) U.S. advertising executive. Christian Science Monitor (1963)

17. There have been many disputes b advertisers and their agencies about articles published in magazines to which they took exception, and scheduled advertising has been canceled. But I can see no difference between this and the action of an irate individual who cancels his subscription because of an article or story that he doesn’t like.
Fairfax Cone (1903-77) U.S. advertising executive. Quoted in Fables of Abundance: A Cultural History of Advertising in America (Jackson Lears; 1994)

18. From Those Wonderful Folks Who Gave You Pearl Harbor
Jerry Della Femina (b.1936) U.S. advertising executive. Book title, originally suggested as an advertising slogan for Panasonic Corporation. From Those Wonderful Folks Who Gave You Pearl Harbor (1970)

19. A good ad should be like a good sermon: It must not only comfort the afflicted-it must afflict the comfortable!
Bernice Fitz-Gibbon (1895?1982) U.S. advertising executive. Macy’s, Gimbels and Me (1967)

20. Of course advertising creates wants. Of course it makes people discontented, dissatisfied. Satisfaction with things as they are would defeat the American Dream.
Bernice fitz-Gibbon (1895?-1982) U.S. advertising executive. Macy’s, Gimbels and Me (1967)

21. The things we have to sell won’t take the place of the Ten Commandments…Copy can be casually optimistic, but no more.
Bernice Fitz-Gibbon (1895?-1982) U.S> advertising executive. “Suppressed News: FTC Brands Million-dollar Advertising Press & Air Campaigns False,” New York Times (1947)

22. It is not necessary to advertise food to hungry people, fuel to cold people, or houses to the homeless.
J.K. Galbraith (b.1908) U.S. economist and diplomat. American Capitalism (1956)

23. The modern corporation must manufacture not only goods but the desire for the goods it manufactures.
J.K. Galbraith (b.1908) U.S. economist and diplomat. The Affluent Society (1958), ch.20

24. To write down, frame, and publish your corporate values is all about self-deceit and ego. It is almost certainly bullshit.
Barry J. Gibbons (b.1946) U.S. chairman and C.E.O. of Burger King, cofounder of Y Arriba Y Arriba, and author. Quoted in How to Manage (Ray Wild; 1995)

25. Advertising as a marketing and communications tool will never command the respect it deserves until the correlation between share of voice and profitable growth is firmly established.
DeWitt Fredrick Helm, JR. (b.1933) U.S. consultant. Speech (1993)

26. Give them quality. That’s the best kind of advertising.
Milton Snavely Hershey (1857-1945) U.S. industrialist. Quoted in Low Cost Marketing (Ros Jay; 1994)

27. It is far easier to write ten passably effective sonnets, good enough to take in the not too enquiring critic, than one effective advertisement that will take in a few thousand of the uncritical buying public.
Aldous Huxley (1894-1963) British novelist and essayist. On the Margin (1923)

28. Promise, large promise is the soul of an advertisement.
Samuel Johnson (1709-84) British pot, lexicographer, essayist, and critic. The Idler (1759), no. 40

29. I liked the shaver so much I bought the company.
Victor Kiam (1926-2001) U.S. C.E.O. of Remington Corporation. An advertising slogan for Remington electric razors. Kiam appeared in his company’s advertisements. Quoted in Collins Dictionary of Slogans (Nigel Rees; 1997)

30. The list of sins committed by advertising is limited only by the creativity of its critics.
Jerry Kirkpatrick, U.S. author. Quoted in Journal of Advertising, vol. 15 (1986)

31. What is self-image? Who started talking about one? I rather fancy it was Madison Avenue.
Madeleine L’Engle (b.1918) U.S. novelist. A circle of Quiet (1972)

32. Society drives people crazy with lust and calls it advertising.
John Lahr (b.1941) U.S. writer and critic. Guardian (London) (August 1989)

33. Imagine if advertisers used their creative skills to make watching learning-oriented shows a first choice for kids.
Geraldine Laybourne (b.1947) U.S. chairman of Oxygen Media. “It Takes Three to Tango,” www.childrennow.org/media (2000)

34. Advertising may be described as the science of arresting human intelligence long enough to get money from it.
Stephen Leacock (1869-1944) Canadian humorist, essayist, economist, and historian. The Perfect Salesman (1924)

35. The way a lot of advertising works is negative, in an “if you have this you’ll younger, better, perfect” sort of way. That’s not my message.
Jeanine Lobell (b.1964) U.S. entrepreneur, founder and C.E.O. of Stila cosmetics. “Jeanine Lobell, A Fresh Face,” www.womenswire.com (Evelyn Sheinkopf; 2000)

36. Advertising is the greatest art form of the twentieth century.
Marshall McLuhan (1911-80) Canadian sociologist and author. Attrib.

37. Our brand awareness went from 65 percent to 81 percent in one year. We weren’t advertising so we know exactly what to blame.
Chris Moore (b.1960) British marketing director of Domino’s Pizza. Marketing (June 2000)

38. Beneath this slab
John Brown is stowed
He watched the ads
And not the road.
Ogden Nash (1902-71) U.S. humorist and writer. “Lather As You Go” (1942)

39. I think that I shall never see
A billboard lovely as a tree.
Indeed, unless the billboards fall
I’ll never see a tree at all.
Ogden Nash (1902-71) U.S. humorist and writer. “Song of the Open Road,” Happy Days (1933)

40. Political commercials encourage the deceptive, the destructive, and the degrading.
John O’Toole (1929-95) U.S. advertising executive. Quoted in The Want Makers: Inside the World of Advertising (Eric Clark; 1988)

41. Advertising is only evil when it advertises evil things.
David Ogilvy (1911-99) British advertising executive, founder and chairman of Ogilvy & Mather. Confessions of an Advertising Man (1963)

42. Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.
David Ogilvy (1911-99) British advertising executive, founder and chairman of Ogilvy & Mather. Confessions on Advertising Man (1963)

43. I do not regard advertising as entertainment or an art form, but as a medium of entertainment.
David Ogilvy (1911-99) British advertising executive, founder and chairman of Ogilvy & Mather. Confessions of an Advertising Man (1963)

44. If you pretest your product with consumers and pretest your advertising, you will do well in the marketplace.
David Ogilvy (1911-99) British advertising executive, founder and chairman of Ogilvy & Mather. Confessions of an Advertising Man (1963)

45. I have never admired the belles lettres school of advertising. I have always thought them absurd; they did not give the reader a single fact.
David Ogilvy (1911-99) British advertising executive, founder and chairman of Ogilvy & Mather. Confessions of an Advertising Man (1963)

46. Never stop testing, and your advertising will never stop improving.
David Ogilvy (1911-99) British advertising executive, founder and chairman of Ogilvy & Mather. Confessions of an Advertising Man (1963)

47. Ninety per cent of advertising doesn’t sell much of anything.
David Ogilvy (1911-99) British advertising executive, founder and chairman of Ogilvy & Mather. Confessions of an Advertising Man (1963)

48. The most important word in the vocabulary of advertising is TEST.
David Ogilvy (1911-99) British advertising executive, founder and chairman of Ogilvy & Mather. Confessions of an Advertising Man (1963)

49. Unless your campaign has a big idea, it will pass like a ship in the night.
David Ogilvy (1911-99) British advertising executive, founder and chairman of Ogilvy & Mather. Confessions of an Advertising Man (1963)

50. What you say in advertising is more important than how you say it.
David Ogilvy (1911-99) British advertising executive, founder and chairman of Ogilvy & Mather. Confessions of an Advertising Man (1963)

51. There is one category of advertising which is totally uncontrolled and flagrantly dishonest: the television commercials for candidates in Presidential elections.
David Ogilvy (1911-99) British advertising executive, founder and chairman of Ogilvy & Mather. Confessions of an Advertising Man (1983)

52. When you have nothing to say, sing it.
David Ogilvy (1911-99) British advertising executive, founder and chairman of Ogilvy & Mather. Confessions of an Advertising Man (1983)

53. All these bromides are interchangeable- any company could use any of them.
David Ogilvy (1911-99) British advertising executive, founder and chairman of Ogilvy & Mather. Referring to the blandness of corporate advertising slogans. Ogilvy on Advertising (1983)

54. Get rid of sad dogs that spell doom.
David Ogilvy (1911-99) British advertising executive, founder and chairman of Ogilvy & Mather. Principles of Management (1968)

55. Good copy can’t be written with tongue in cheek, written just for a living. You’ve got to believe in the product.
David Ogilvy (1911-99) British advertising executive, founder and chairman of Ogilvy & Mather. Quoted in The Quotable Executive (J. Woods; 2000)

56. If it doesn’t sell, it isn’t creative.
David Ogilvy (1911-99) British advertising executive, founder and chairman of Ogilvy & Mather. Quoted in The Quotable Executive (J. Woods; 2000)

57. The more informative your advertising, the more persuasive it will be.
David Ogilvy (1911-99) British advertising executive, founder and chairman of Ogilvy & Mather. Quoted in The Quotable Executive (J. Woods; 2000)

58. Political advertising ought to be stopped. It’s the only really dishonest kind of advertising that’s left. It’s totally dishonest.
David Ogilvy (1911-99) British advertising executive, founder and chairman of Ogilvy & Mather. Quoted in The Want Makers: Inside the World of Advertising (Eric Clark; 1988)

59. Modernity desacralized the human body, and advertising has used it as a marketing tool.
Octavio Paz (1914-98) Mexican writer. The Double Flame (1995)

60. The reality remains that the power to persuade has to be demonstrated in old-fashioned conventional terms.
Michael Perry (b.1934) British business executive. Marketing (March 2000)

61. The enemies of advertising are the enemies of freedom.
Enoch Powell (1912-98) British politician. Attrib.

62. It is a bloodless extrapolation of a satisfying life. You dine off the advertiser’s “sizzle” and not the meat of the steak.
J.B. Priestley (1894-1984) British author. New Statesman (December 1975)

63. What do you want from me? Fine writing? Or would you like to see the goddam sales curve stop going down and start going up?
Rosser Reeves (1910-84) U.S. advertising executive. Interview (1965)

64. Advertising began as an art…and too many advertising people want it to remain that way – a never-never land where they can say this is right because we feel it is right.
Rosser Reeves (1910-84) U.S. advertising executive. Reality in Advertising (1961)

65. Advertising is merely a substitute for a personal sales force- an extension, if you will, of the merchant who cried about his wares.
Rosser Reeves (1910-84) U.S. advertising executive. Reality in Advertising (1961)

66. A hard sell advertisement, like a diesel motor, must be judged on whether it performs what it was designed to do.
Rosser Reeves (1910-84) U.S. advertising executive. Quoted in The Mirror Makers (Stephen Fox; 1984)

67. Creative people are like a wet towel. You wring them out and pick up another one.
Charles Revson (1906-75) U.S. entrepreneur, business executive, and founder of Revlon, Inc. Attrib.

68. The cosmetics industry should be promoting health and well-being; instead it hypes an outdated notion of glamour and sells false hopes and fantasies.
Anita Roddick (b.1942) British entrepreneur and founder of the Body Shop. Body and Soul (co-written with Russell Miller; 1991)

69. Those who prefer their English sloppy have only themselves to thank if the advertisement writer uses his mastery of vocabulary and syntax to mislead their weak minds.
Dorothy L.Sayers (1893-1957) British author. “The Psychology of Advertising,” Spectator (London) (November 1937)

70. We do things much the same way we did 50,60 or even 70 years ago. The answers may nor be wrong, but we haven’t experimented to see whether they are or not.
Martin Sorrell (b.1945) British advertising executive. Referring to advertising. Financial Times (London) (March 1997)

71. Until the rise of American advertising, it never occurred to anyone anywhere in the world that the teenager was a captive in a hostile world of adults.
Gore Vidal (b.1925) U.S. novelist and critic. Rocking the Boat (1962)

72. I know half the money I spend on advertising is wasted, but I can never find out which half.
John Wanamaker (1838-1922) U.S. businessman. Quotes in “How to Acquire Customers on the Web,” Harvard Business Review (Donna L. Hoffman and Thomas P. Novak; 2000)

73. Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled.
John Wanamaker (1838-1922) U.S. businessman. Quoted in Whatever Happened to Madison Avenue (Martin Mayer; 1991)

74. In writing advertising it must always be kept in mind that the customer often knows more about the goods than the advertising writers because they have had experience in buying them.
John Wanamaker (1838-1922) U.S. businessman. Quoted in Whatever Happened to Madison Avenue (Martin Mayer; 1991)

75. I never felt anyone bought anything from a teacher.
Dan G. Wieden (b.1945) U.S. advertising executive. Referring to the need for advertising to sell. New York Times (October 1995)

76. Advertising is our printed salesman. It may not be pretty, but it has to be true.
William Wrigley Company. “The Lowdown on Salesmanship,” American Magazine (Neil M. Clark; October 1929)

77. Dull times are the very times when you need advertising most.
William Wrigley (1861-1932) U.S. businessman and founder of Wrigley Company. “Make a Fair Product for a Fair Price, then Tell the World,” Illustrated World (S.J. Duncan-Clark; March 1922)

78. Make a Fair Product for a Fair Price, then Tell the World
William Wrigley (1861-1932) U.S. businessman and founder of Wrigley Company. “Make a Fair Product for a Fair Price, then Tell the World,” Illustrated World (S.J. Duncan-Clark; March 1922)