1. A company for carrying on an undertaking of Great Advantage, but no one to know what it is.

Anonymous. Overconfidence in the company led to the “South Sea Bubble,” a frenzy of speculation that ended in collapse. South Sea Company prospectus (1711)

2. Silence is the virtue of fools.

Francis Bacon (1561-1626) English philosopher and statesman. De DignitateetAugmentisScientiarium (1640)

3. There’s no such thing as bad publicity except your own obituary.

Brendan Behan (1923-64) Irish playwright and author. Quoted in My Brother Brendan (Dominic Behan; 1965)

4. The price of justice is eternal publicity.

Arnold Bennett (1867-1931) British novelist, playwright, and essayist. The Title (1918)

5. Celebrity gets in the way of a reasonable life.

Tim Berners-Lee (b. 1955) British computer scientist and founder of the World Wide Web. Fortune (October 2000)

6. The celebrity is a person who is well-known for his well-knowness.

Daniel J. Boorstin (b. 1914) U.S. Pulitzer-prize-winning historian. The Image (1961)

7. PR cannot overcome things that shouldn’t have been done.

Harold Burson (b. 1921) U.S. business executive and founder of Burson- Marsteller Public Relations. USA Today (June 7, 1993)

8. A Parliament speaking through reporters to Buncombe and the 27 millions, mostly fools.

Thomas Carlyle (1795-1881) British historian and essayist. Latter-day Pamphlets (1850)

9. Private enterprise has no press agent. Government does.

Milton Friedman (b. 1912) U.S. economist and winner of the 1976 Noble Prize in Economics. Economic Myths and Public Opinion (1976)

10. I’m not a headline kind of guy.

Lou Gehrig (1903-41) U.S. baseball player. Referring to publicity given to other famous athletes. Press statement (1925)

11. There’s got to be some way of stopping the word of mouth on this picture.

Samuel Goldwyn (1882-1974) U.S. producer. Quoted in Which Reminds Me (Tony Randall and Michael Mindlin; 1990)

12. With publicity comes humiliation.

Tama Janowitz (b. 1957) U.S. author. Quoted in International Herald Tribune (September 8, 1992)

13. It’s always dangerous to give interviews.

Steve jobs (b. 1955) U.S. entrepreneur, cofounder and C.E.O. of Apple Computer Company, and C.E.O. of Pixar. Wall Street Journal (September 1996)

14. What I’m really against is the hype of fashion. I think it’s a poison to the business.

Donna Karan (b. 1948) U.S. fashion designer. Style (August 2000)

15. I didn’t want any attention before I went…I deliberately kept a low profile because than I could quietly go about my business and do what I knew I could do best.

Lorraine Moller (b. 1955) New Zealand athlete. Press Conference (1992)

16. Many people expect many things from me. It’s a big responsibility. Everyone is looking at me.

NoureddineMorceli (b. 1970) Algerian athlete. Quoted in Running with the Legends (Michael Sandrock; 1996)

17. You can’t shame or humiliate modern celebrities. What used to be called shame and humiliation is now called publicity.

P.J. O’Rourke (b. 1947) U.S. humorist and journalist. Give War a Chance (1992)

18. I must have fame.

Robert Edwin Peary (1856-1920) U.S. Arctic explorer. Letter (1887)

19. I always have a spare pair of pants underneath.

Pele (b. 1940) Brazilian soccer player.Referring to fans’ habits of ripping off Pele’s shorts for souvenirs.Interview  (1968)

20. I’m devastated when I get bad reviews. I taught a lot of that shit but every wound is fatal.

Tom Peters (b. 1942) U.S. management consultant and author. Quoted in Corporate Man to Corporate Skunk (Stuart Crainer; 1997)

21. It was a weird experience. The ultimate American experience. From being a black-suited management consultant to having a double page spread in people.

Tom Peters (b. 1942) U.S. management consultant and author. Quoted in Corporate Man to Corporate Skunk (Stuart Crainer; 1997)

22. The worst tragedy that could have befallen me was my success. I knew right away that I was through, cast out.

Jonas Salk (1914-95) U.S. medical researcher. Referring to other scientists’ reactions to publicity surrounding his discovery of a polio vaccine. Interview (1992)

23. This famous store needs no name on the door.

Gordon Selfridge (1858-1947) British retailer. Referring to the fact that Selfridge removed the name from his famous London store in 1925. Quoted in No Name on the Door (A. H. Williams; 1957)

24. We must try to find ways to starve the terrorist and the hijacker of the oxygen of publicity on which they depend.

Margaret Thatcher (b. 1925) British former prime minister. Speech (July 1985)